Digital Marketing Specialist 95 views

Job Description

About Us
We are into SaaS based product offerings focused on SME businesses across India and other geographies. We are actively looking into advertising our presence to potential customers for a new product offering (sygnal.in) in this space and hence this posting.

Job Objective

The role will require someone who can engage on multiple aspects of digital marketing – SEO, social media and Email Marketing with the objective of bringing in fresh leads for the sales teams to work on conversion.

Responsibilities and Duties

• Improve our SEO rankings and drive product discoverability for our range on Google.
• Leverage different social platforms (LinkedIn, YouTube and Facebook, Twitter etc.) to increase brand visibility.
• Capture and analyze the relevant metrics – Traffic/Sources, Impressions, page views, bounce rates, repeat visitor ratios, CTR, CPC, new customer CAC – on all these channels.

• Continuous optimization of our campaigns by analyzing the various metrics to maximize ROI.

Required Experience, Skills and Qualifications

• We need a good marketer with ability to engage the target segment across various digital platforms.
• Fluent in English with decent writing skills.
• Adequate knowledge of SEO, social media and website design to be able to carry out the above listed responsibilities.
• Should be extremely customer oriented with a positive attitude.

Job Type: 

• Full-time

Salary: 

• ₹250,000.00 – ₹300,000.00 per year with performance bonus on reaching defined success metrics.

Benefits:

• Flexible schedule
• Work from home

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

COVID-19 considerations:

• As it stands, the job will be done on a work from home mode until the ground situation eases out.

Education:

• Bachelor’s (Preferred)

Experience:

• 0 to 1 yr

Work Remotely:

• Temporarily due to COVID-19

Company Information: