Digital Marketing Specialist – HI BEAM LINK 156 views

• Assist/create in the formulation of strategies to build a lasting digital connection with prospects and consumers.

• Plan and monitor the ongoing company presence on social media (Facebook, Instagram, Twitter, Linkedin etc.).

• Launch optimized online adverts through Google Ad words etc. to increase company and brand awareness.

• Conduct Aggressive Email and Social Media Campaigns.

• Make infographics for advertisements for online and offline media.

• Be actively involved in SEO efforts (keyword, image optimization etc.).

• Coordinate with the website development team to increase SEO and online presence.

• Prepare online newsletters and promotional emails and organize their distribution through various channels.

• Prepare Brochures, Leaflets and Flyers.

• Provide creative ideas for content marketing and update the website.

• Collaborate with website designers to improve user experience.

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and present it to Marketing Head.

• Acquire insight into online marketing trends and keep strategies up-to-date.

• Maintain partnerships with media agencies and related vendors.

• Present Weekly MIS Reports to the Marketing Head Requirements.

• Excellent understanding of digital marketing concepts and best practices.

• Good Knowledge in Adobe Photoshop, illustrator or other similar editing tools.

• Experience with B2B social media, Google Ad words and email campaigns and SEO/SEM.

• Working knowledge of ad serving tools.

• Perfect knowledge of web analytics tools.

• Skills and experience in creative content writing.

• Analytical mindset and critical thinking.

• Excellent communication and interpersonal skills.

• Qualification in marketing or relevant field.

Skills

• Social Media Marketing
• Digital Marketing,
• Content Writing
• SEO management