Experience: 0-1 year
About Company
Reliable. Rational. Radical. Our approach to digital marketing is grounded in Aristotle’s Art of Rhetoric and a scientific understanding of consumer behaviour. We harness the power of emotions, logic, and data to create compelling brand content that connect with consumers. At the heart of what we do is our passion to help clients achieve and grow. We believe that our logical thinking and passionate attitude are the key reasons why we have won the unyielding trust of our clients.
Job Description
The Digital Marketing Strategist is responsible for the successful management of digital strategy for client brands. The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.
This individual combines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.
The candidate needs to brief in the creative teams to come up with ideas and facilitating the creative process if required. The candidate also should be able to assess creative ideas against their ability to deliver to your brief. This candidate must be prepared for a fast-paced environment and be comfortable making decisions.
Job Responsibilities
- Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
- Proactively keeps abreast of assigned clients’ marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Writes communications briefs, ensuring that creative and media are effectively integrated
- Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
- Develops a total understanding of online target audience and mindset modes
- Reviews statements and estimates of work prior to client review
- Provides campaign performance reporting and analysis to clients
- Ensures accountability is established during the project planning process
- Build strong client’s relationships through social media interaction
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
- Liaise with clients to attain an ever-evolving understanding of their changing needs and adapting our approach to social media management for them accordingly.
- Help the rest of the team develop your understanding and skills
Job Requirements
- The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities
- Experience in an enterprise or digital marketing agency with proven portfolio in managing social media accounts is imperative.
- Experience in running social advertising and content promotion campaigns on social platforms, including media planning.
- Superior communication skills, both internal and client-facing
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to research, identify and propose opportunities for growth and incremental opportunities with client partners
- Ability to processes, planning and execution
- Strong interest in technology or digital marketing
- Must have Apac experience
Company name: Rhad Pte Ltd
Website: https://rhad.agency/
Email Id: [email protected]
Salary: ₹9,133 – 11,417 a month