Analyst – Digital Marketing

Job Description:

Digital Marketing Analyst will be working with a portfolio of clients to assist in: defining and implementing measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross channel performance reports with actionable insight. The role will also involve conducting conversion optimization consultancies, with the aim of improving efficiency in clients’ digital marketing strategies and increasing ROI.

Responsibilities and Duties

The successful candidate will not necessarily come from a pure web analytics background but an excellent, in-depth level of knowledge in digital marketing, along with experience in strategic and analytical management of digital campaigns is essential.
Campaign strategy – Identifying client objectives and advising on suitable measurement strategies
Benchmarking performance across all online channels and advising on KPIs
Using methodical performance analysis to influence/support campaign strategies
Reporting and Analysis – Developing custom marketing dashboard concepts for client reporting via Excel
Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data
Client focus – Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls.
Representing the team in client meetings and pitch presentations
Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimisation
Analytical and technical – Providing consultancy on campaign tagging and additional on-site tracking
Spotting potential to implement innovative new methodologies and improve analytical procedure
Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based
Communication – Working closely with the commercial team to identify and explore opportunities to cross-sell services and support new client acquisition
Collaborating with the design and development teams for on and off-site conversion optimisation projects
Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required

Required Experience, Skills and Qualifications

Experience in working within a marketing/business intelligence environment
High level of experience working with analytical software (e.g. Google Analytics, Site Catalyst, Core metrics, etc.)
High level of experience in data analysis techniques and advanced Excel
High level of experience working with Google Adwords and other paid search platforms
Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations
Experience in identifying and validating strategic and tactical marketing objectives
High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimize, Maxymiser, etc. 5. Key behaviors
Enthusiastic and self-motivated, with the ability to lead projects proactively
Meticulous attention to detail, with an overall passion for continual improvement
Innovative and creative, with a logical and methodical approach to problem solving
Credible and articulate, with excellent communication, presentation and interpersonal skills
Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority