Digital Marketing 103 views

Company Description:

McFadyen Digital is a global Digital Commerce Agency with a 30-year history of innovation for more than 250 of the world’s top brands. We deliver digital commerce, marketplace, digital marketing, and user experience services from our offices in North America, South America, and India. Across all practices, we help our clients reach their goals by ensuring that technology is implemented strategically and adopted in a way that meets their business objectives.

Job Description:

Seeking a motivated, organized, self-starter to serve as Digital Marketing & Social Media Specialist for a growing content marketing and engagement practice. The candidate will create effective, innovative marketing communications content designed to engage and convert prospects including blog posts, articles, emails, and web copy that tells our clients’ stories and helps them achieve their business goals.

Responsibilities:

• Develop and execute all phases of digital marketing, including email marketing, SEO, and social media marketing strategies.
• Responsible for analytics and reporting, providing strategic insights to internal clients and corporate stakeholders.
• Build multiple campaigns from conception to launch within ad platforms and networks, then managing those campaigns to ensure key performance indicator delivery.
• Manage email promotional calendar, manage Mail-Merge, email validation software, LinkedIn sales navigator, lead 411, email production, content optimization, and landing pages to maximize conversions, open, click-through, leads.
• Develops and maintains KPI reporting to monitor and improve the performance of the email marketing channel.
• Leads Email marketing execution from concept to delivery and automates email campaigns.
• Accountable for the management of all social and digital marketing platforms, serving as the social media point of contact, and ensuring system maintenance, status, vendor relationships, timely responses, and positive experiences for the clients, customers, and stakeholders.
• Develop, write, and manage copy, content, postings etc. on all digital platforms for various clients.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Proven experience as Social Media Specialist or related position.
• Experience with technology, including mac and android.
• Strong organizational capabilities including planning, managing, and scheduling.
• Excellent organization skills and ability to manage multiple and changing priorities.
• Excellent interpersonal and customer interaction skills to include communications, presentation, and conflict resolution skills.
• Time management skills.
• Strong written and verbal communication.

Experience : 

• Fresher

Company Information: