Digital Marketing Executive – ABC Fruits 79 views

About Company

ABC Fruits is an Indian manufacturer, supplier, and exporter of fruit pulps and concentrates. We cater to both domestic as well as international markets. Our customer-centric approach and customized offerings in the food and beverage industry made us one of the best fruit pulp manufacturers in India.

Job Requirements

  • pearheading the entire Digital Marketing activities.
  • Goal – Drive traffic to the website of potential customers looking for services, with the metric being number of requests submitted and not visits.
  • Define online advertising strategy and creation of multi channel advertising campaigns
  • Google SEM, Facebook (paid ads, engagement on groups) across our service offerings
  • Create, manage, optimize ad spend across these in a data driven approach
  • Conversion funnel optimization based on changes in adwords, targeting, bidding, choice of landing page etc
  • Strategizing, Planning & Executing activities for all SEO / SEM / SMO / SMM / ORM / Apps marketing
  • Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs.
  • Email marketing strategies to drive higher returns
  • Developing highly effective & creative demand generation initiatives
  • Constantly innovate on channels and advertising to build a competitive differentiation.

Company name: ABC Fruits

Website: https://www.abcfruits.net/

Salary: ₹20,000 – ₹22,500 a month

Fresher / Exp: 0 – 1 Yr

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