Digital Marketing Executive – Alterego360 72 views

Full Time Chennai November 28, 2021 Digital Marketing

About company

Alter ego is a 20 year old communications agency with rich experience working for marquee clients in South India. Our practices are biased toward future growth, not merely on past performance. We invest in resources to accommodate you through your growth journey. Timely delivery of committed output and continuous embracement of futuristic technology help us surpass expectations everytime.

Given the dynamic nature of technology, it takes a committed team with diversified expertise to deliver you the goods in the online world.

Job Description

Leading the development of digital marketing strategies including creating, managing and tracking digital marketing campaigns and activities across all online channels to agreed budgets.
Continually improving ROI from various digital marketing channels.
Managing content plans for social media, multiple brand websites to increase relevancy and engagement.
Develop optimization strategies that increase the company’s search engine results/rankings.
Research SEO keywords to use throughout the company’s website and marketing materials.
Set measurable goals that demonstrate improvement in SEO and marketing.
Monitor daily performance metrics to understand SEO strategy performance.
Efficiently communicate with other marketing professionals to align goals.
Develop and implement link building strategy.
Work with editorial and marketing teams to drive SEO in content creation.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Should have good knowledge of the latest trends and Google algorithm updates.
In-depth experience with website analytics tools.
Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO.