Digital Marketing Executive – HARINI INFOMATIC PVT LTD 97 views

About Company

Harini Infomatic is the best IT Enabled Services outsourcing company & call center in India. We have been part of the business process outsourcing for years now. We are partnered with domestic international customers and ensure that their outsourcing needs will be fulfilled in the most efficient way possible. We are committed to providing value-added tools to our clients.

Job Responsibilities

• Allocate marketing investments

• Plan and direct marketing campaigns

• Manage an organization’s website and maintain it, keeping best practices in mind

• Optimize content for the website and social media platforms

• Work with various content formats such as blogs, videos, audio podcasts, etc.

• Track the website traffic flow

• Implement and analyze performance metrics

• Device experiments and conversion tests

• Provide internal reports on a regular basis

• Execute new and creative collaborations among technologies and platforms

• Decide on the appropriate placement of ads

• Determine what content will reach customers

• Develop projects to create content

• Publish digital marketing content online

• Implement email marketing campaigns

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Requirements

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Working knowledge of ad serving tools (e.g., DART, Atlas)

• Experience in setting up and optimizing Google Adwords campaigns

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

Company name: HARINI INFOMATIC PVT LTD

Website: https://www.hariniinfomatic.com/

Email ID: [email protected]