Digital Marketing Specialist 133 views

Job description:

Roles and Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• 0 to 1 year of experience with PPC/Facebook platforms, including Google Ad Words and

Display platforms as well as Facebook Business Manager.

• Knowledge of the digital marketing industry, trends and new developments.
• Detail oriented with strong organizational and project management skills.
• Should have exceptional communication skills
• Demonstrated ability to think analytically, solve problems, make decisions and use sound judgment when it comes to budget.
• Experience with conversion tracking using Google Analytics, Google Tag Manager, Facebook Pixel, etc.
• Google Ad Words or Facebook Blueprint Certifications would be amazing.
• Able to create Reports at the end of the project regularly monitoring and reporting on all aspects of client campaigns (online and offline) to measure and optimize based on campaign goals.
• Ensuring that the relevant tracking is in place to measure all aspects of digital campaigns, leveraging Google Tag Manager, UTM parameters and Google Analytics, among others.
• Managing a suite of measurement and reporting tools such as Google Analytics, Google Trends, Google Ad Words, Omniture and social media analytics. Experience with Pardot/Salesforce is a plus.
• Working with web projects and building landing pages to support marketing campaigns.
• Experience with Unbounded is a plus.
• Comfortable working with Excel and PowerPoint to organize and present data Search Engine

Marketing: – SEM/SEO (30%).

• Coordinating monthly search reports for clients and communicating results to internal stakeholders within the context of broader campaign tactics and goals.
• Keyword analysis & research.
• Monitoring optimization initiatives and results.
• Define needs for digital content and work with developers and designers, assisting in coordinating resource allocation, work prioritization, sprint planning, and deployment schedules
• managing projects efficiently with a keen eye on all the details – budgets, timelines and resources

Company Information: