SEO Specialist – Plexus E Biz Private Limited 89 views

Full Time Chennai October 20, 2021 Digital Marketing

About Company

Plexus E Biz is an investment portfolio management company promoted by reputed professionals in the business to provide investment management service to people.The management team of the Plexus E Biz consists of high caliber team with relevant experience in finance, corporate, development, retail, automobile and other sectors.Over the period, Plexus E Biz has created its own unique benchmark in the business industry and financial models.Plexus E Biz invests across a broad spectrum of different sectors, strategies and deliver consistent, superior risk adjusted returns to our investors. Plexus E Biz currently manages capital on behalf of High Net worth Individuals and institutions including family, offices. Our investment research teams studies and analyze Global and Indian companies and invest in risk free companies.

Job description

Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Work towards quarterly SEO department performance targets
On-page and off-page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission, etc
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords