SKGroup – Digital Marketing Executive 193 views

Company Profile

Started business in the year 1981 as distributors of polymer products of M/s Indian Petrochemicals Corporation Limited (Now Reliance Industries) as a partnership firm under the name and style of M/s SK & Company which was later on converted in to a Private Limited company. Over the years with the growth of Industries we grew form a meager turnover of about Rs.3 Crores (USD 680,000) in the year 1981 to Rs.250 Crores annually (USD 57 Million). This company has developed over the years a very stong customer base in Auto Ancillary, packaging, pipe, cable, footware, yarn industry etc., in Haryana, U.P. Uttranchal & Delhi.

Job Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Company name: SKGroup

Website: http://www.skgroup.org/

Salary:  ₹20,000 – 50,000 per month

Experience: 0 – 1 year

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