Company Profile
For us, the journey started with questioning the definition of a digital marketing consultancy. We found definitions to be limiting and not-so-relevant in today’s ever evolving digital market place.
We started accumulating a team of versatile, talented and highly spirited individuals who were oriented toward our philosophies and were game on to set new definitions. Thus was born MetaRays.
Job Responsibilities
- Must have experience writing content for US & UK based target audience
- Best-practice experience with and understanding of Social Media platforms Facebook, Instagram, Twitter, LinkedIn, YouTube or equivalent.
- Has worked closely with marketing teams, providing content marketing leadership, coordination, and content development.
- Maintain the company’s social media accounts content, including Facebook, Instagram, Twitter, YouTube, LinkedIn, Telegram etc.
- Build and write content by accumulating information from the ground teams as per the priority subjects, relevance to external stakeholders and time of dissemination
- Prepare well-structured drafts strictly within deadlines and create compelling headlines & body copies that will capture the attention of the target audience
- Conduct in-depth research on sectoral trends, and identify & address informational needs of key stakeholders
- Coordinate with design and ground teams to illustrate articles based on key projects/priority areas/programmes/work themes
- Edit and refine existing content to improve readability & increase engagement as per target audience
- Curate donor reports, newsletters, website content, blogs, and articles as per requirement & target audience
- Prepare press releases, media bytes, and op-eds as per topical subjects within short frames of time
- Ideate, plan, and maintain a social media and email marketing calendar supporting the lead generation and brand development goals of the team. E-mailer designing, presentation & proofreading to ensure that e-mailer content syncs well with the target audience. Develop fresh content for Press releases.
- Conduct and maintain research on timely Industry-related business topics for case studies, marketing collaterals, social media posts, emails, videos, and other content types.
- Ideate, outline, write, peer-review, edit, and publish business and technically focused content for emails, social media, video scripts, app push notifications and WhatsApp marketing campaigns.
- Own the content creation process from beginning to end, including the review of content by SME stakeholders, editing, formatting, final approvals, and publishing.
- Works jointly with the marketing team to plan, refine, and execute a content strategy that supports the organisation’s strategic direction and addresses new market opportunities.
Company name: MetaRays Private Limited
Website: http://www.metarays.com/
Salary: ₹40,000 to ₹70,000 per month
Experience: 0 – 5 years
