VARTHAGAM SOFTWARE TECHNOLOGIES PRIVATE LIMITED – Digital Marketing Executive 211 views

Company Profile

VarthagamSoft was founded in the year 2013 with a vision to provide high quality, cost effective and reliable billing  software services to its clients.

The professionally qualified development team at VarthagamSoft ensures that the most appropriate software updates and patches are released whenever required by taking quick action according to the changes in the business environment, financial and governmental policies.

Job Responsibilities

  • Knowledge of SEO and digital marketing concepts.
  • Build and execute a data-driven testing roadmap across messaging, creative, audience, and frequency.
  • Own regular communication of campaign performance against targets, bringing clear analysis and insights to senior leadership on a weekly/monthly/ quarterly basis, highlighting opportunities and trends for continued growth.
  • Collaborate with other teams to improve the customer journey and leverage/provide insights to unlock new growth and conversion opportunities.
  • Stay informed on the rapidly changing digital marketing landscape and provide recommendations on the adoption of technology and machine learning to improve the efficiency and effectiveness of campaigns.
  • Proven work experience as a Digital Marketing Specialist, primarily running Google Shopping Campaigns.
  • Familiarity with multiple platforms (e.g., AdWords, Microsoft Ads, Facebook, Pinterest, Amazon, Walmart).
  • Excellent written and verbal communication skills.
  • Strong analytical and data interpretation skills.
  • Demonstrated capability of self-direction and motivation.

Company name: VARTHAGAM SOFTWARE TECHNOLOGIES PRIVATE LIMITED

Website: https://www.varthagamsoft.com/#content-3-10

Salary:  ₹15,000 – ₹25,000  a month

Experience:  0 – 2 year

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