Web Aspiration – Senior Social Media Manager 165 views

Full Time April 3, 2023

Company Profile

Web Aspiration is nation’s top digital marketing and web solutions company with a focus on inbound marketing, web design, SEO, social media presence and digital advertising strategy.

With more 10+ years of industry expertise, our team has worked in every part of the digital world. With a deep client list of companies like and many more, we know just what it takes to develop and deliver stories that build an audience.

Job Responsibilities

Develop and implement social media marketing strategies that align with the company’s business goals.
Manage and grow social media accounts by monitoring analytics, tracking performance, and analyzing trends to improve content and engagement.
Collaborate with other departments such as marketing, sales, and customer service to ensure brand consistency and an integrated approach to social media marketing.
Stay up-to-date with social media trends, best practices, and algorithm updates and implement them into the company’s social media strategy.
Develop and manage social media ad campaigns, including targeting, budgeting, and ad creation, for e-commerce platforms like Amazon, Flipkart, etc.
Create and manage Google Ad campaigns for the company, including search, display, and retargeting ads.
Track and analyze ad performance metrics to optimize campaigns for maximum ROI.
Monitor and respond to social media comments, messages, and reviews to ensure customer satisfaction and address any issues promptly.
For e-commerce ads on platforms like Amazon and Flipkart, the Social Media Manager should have experience in creating product listings, optimizing keywords and targeting, and managing PPC campaigns.
The Social Media Manager should be familiar with Amazon’s A9 algorithm and Flipkart’s seller policies and guidelines to ensure compliance and maximize visibility for products.
For Google Ads, the Social Media Manager should have experience in creating and managing campaigns using tools like Google Ads, Google Analytics, and Google Tag Manager.
The Social Media Manager should also have experience in creating ad copy and landing pages that are optimized for conversions and work closely with the marketing and design teams to ensure brand consistency across all advertising channels.
The Social Media Manager should stay up-to-date with changes and updates to Google Ads policies and guidelines to ensure compliance and optimize campaigns for maximum ROI.